Privacy policy

Privacy policy
1) Information on the collection of personal data and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we will inform you about how we handle your personal data when you use our website. Personal data are all data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the Data Protection Basic Regulation (DSGVO) is cotton ART GmbH, Hagenstraße 35, 30161 Hannover, Germany, Tel.: 0511-695443, Fax: 0511-695448, E-Mail: info@cotton-art.de. The person responsible for processing personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential contents (e.g. orders or requests to the responsible person), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.
2) Data collection when visiting our website

When using our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser sends to our server (so-called "server log files"). When you call up our website, we collect the following data, which are technically necessary for us to display the website:

    Our visited website
    Date and time of access
    Amount of data sent in bytes
    Source/reference from which you reached the site
    Used Browser
    Operating system in use
    IP address used (if necessary: in anonymised form)

Processing is carried out in accordance with Art. 6 Para. 1 letter f DSGVO on the basis of our justified interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files subsequently if there are concrete indications of illegal use.
3) Cookies

To make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted again after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your terminal device and enable us to recognise your browser the next time you visit us (so-called persistent cookies). If cookies are set, they collect and process certain user information to an individual extent, such as browser and location data and IP address values. Persistent cookies are automatically deleted after a specified period of time, which may vary depending on the cookie. The duration of the respective cookie storage can be found in the overview of the cookie settings of your web browser.

In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). Insofar as personal data are also processed by individual cookies used by us, processing is carried out in accordance with Art. 6 Para. 1 letter b DSGVO either for the execution of the contract, in accordance with Art. 6 Para. 1 letter a DSGVO in the case of a granted consent or in accordance with Art. 6 Para. 1 letter f DSGVO to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or generally. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for each browser under the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/12.0/mac/10.14
Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Please note that if cookies are not accepted, the functionality of our website may be limited.

4) Making contact

4.1 Personal data is collected when contacting us (e.g. via contact form or e-mail). Which data is collected in the case of a contact form can be seen from the respective contact form. These data are stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Art. 6 para. 1 lit. f DSGVO. If your contact is aimed at the conclusion of a contract, an additional legal basis for the processing is Art. 6 para. 1 lit. b DSGVO. Your data will be deleted after final processing of your request. This is the case if it can be deduced from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

4.2 WhatsApp Business

We offer visitors to our Web site the opportunity to contact us through the WhatsApp news service of WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For this purpose we use the so-called "Business Version" of WhatsApp.

If you contact us via WhatsApp in connection with a specific business transaction (e.g. an order placed), we will store and use the mobile phone number you use at WhatsApp and - if provided - your first name and surname in accordance with Art. 6 para. 1 lit. b. DSGVO for processing and answering your request. Based on the same legal basis, we will ask you via WhatsApp to provide further data (order number, customer number, address or e-mail address), if necessary, in order to be able to assign your request to a specific transaction.

If you use our WhatsApp contact for general inquiries (e.g. regarding the range of services, availability or our Internet presence), we will store and use the mobile phone number you use at WhatsApp and - if provided - your first and last name in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of our legitimate interest in the efficient and timely provision of the requested information.

Your data will always be used only to answer your request via WhatsApp. Your data will not be passed on to third parties.

Please note that WhatsApp Business gains access to the address book of the mobile device we use for this purpose and automatically transfers telephone numbers stored in the address book to a server of the parent company Facebook Inc. in the USA. To operate our WhatsApp Business account, we use a mobile device whose address book stores only the WhatsApp contact data of users who have contacted us via WhatsApp.

This ensures that every person whose WhatsApp contact data is stored in our address book has already consented to the transmission of his WhatsApp telephone number from the address books of his chat contacts in accordance with Art. 6 Para. 1 lit. a DSGVO when using the app on his device for the first time by accepting the WhatsApp terms of use. The transmission of data of such users who do not use WhatsApp and/or have not contacted us via WhatsApp is therefore excluded.

Facebook Inc. with its registered office in the USA is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.

For the purpose and scope of data collection and the further processing and use of data by WhatsApp, as well as your rights and settings options for protecting your privacy, please refer to WhatsApp's data protection information: https://www.whatsapp.com/legal/?eea=1#privacy-policy

5) Data processing when opening a customer account and for contract processing

In accordance with Art. 6 Para. 1 lit. b DSGVO, personal data will continue to be collected and processed if you provide us with this information for the purpose of executing a contract or opening a customer account. Which data is collected can be seen from the respective input forms. A deletion of your customer account is possible at any time and can be done by sending a message to the above mentioned address of the person responsible. We store and use the data you provide us with to process the contract. After complete processing of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial law retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or a legally permitted further use of data has been reserved by us.
6) Comment function

As part of the comment function on this website, in addition to your comment, information on the time of the comment's creation and the commentator name you have chosen will be saved and published on this website. Furthermore, your IP address will be logged and saved. This storage of the IP address is done for security reasons and in the event that the person concerned violates the rights of third parties or posts illegal content through a comment submitted. We need your e-mail address in order to contact you if a third party should complain about your published content as illegal. The legal basis for the storage of your data is article 6 paragraph 1 lit. b and f DSGVO. We reserve the right to delete comments if they are objected to as illegal by third parties.
7) Use of your data for direct advertising

7.1 Registration for our e-mail newsletter

If you register for our e-mail newsletter, we will send you regular information about our offers. Your e-mail address is the only mandatory information for sending the newsletter. The provision of further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you an e-mail newsletter if you have expressly confirmed that you agree to receive newsletters. We will then send you a confirmation e-mail asking you to confirm that you wish to receive the newsletter in the future by clicking on a corresponding link.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 Para. 1 lit. a DSGVO. When you register for the newsletter, we save your IP address entered by your Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace possible misuse of your e-mail address at a later date. The data collected by us when registering for the newsletter will be used exclusively for the purpose of advertising in the newsletter. You can unsubscribe from the newsletter at any time using the link provided for this purpose in the newsletter or by sending a message to the person responsible mentioned above. After you have cancelled your subscription, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes that are permitted by law and about which we inform you in this declaration.

7.2 Sending the e-mail newsletter to existing customers

If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to send you regular e-mail offers on similar goods or services from our range of products to those you have already purchased. In accordance with § 7 paragraph 3 UWG we do not need to obtain your separate consent for this. In this respect, data processing is carried out solely on the basis of our justified interest in personalised direct advertising in accordance with Art. 6 Para. 1 lit. f DSGVO. If you have initially objected to the use of your e-mail address for this purpose, we will not send you an e-mail. You are entitled to object to the use of your e-mail address for the above-mentioned advertising purpose at any time with effect for the future by notifying the person responsible named at the beginning of this document. For this you will only incur transmission costs according to the basic rates. After receipt of your objection, the use of your e-mail address for advertising purposes will be immediately discontinued.

 

7.3 Newsletter dispatch via rapidmail

Our e-mail newsletters are sent via the technical service provider rapidmail GmbH, Augustinerplatz 2, 79098 Freiburg ("rapidmail "), to whom we will forward the data you provided when you registered for the newsletter. This disclosure is carried out in accordance with article 6 para. 1 letter f DSGVO and serves our legitimate interest in using a promotionally effective, secure and user-friendly newsletter system. The data you enter to subscribe to the newsletter (e.g. e-mail address) are stored on the servers of rapidmail in Germany.

rapidmail uses this information for the dispatch and statistical evaluation of the newsletters on our behalf. For evaluation purposes, the e-mails sent contain so-called web beacons or tracking pixels which represent one-pixel image files stored on our website. In this way it can be determined whether a newsletter message was opened and which links were clicked on, if applicable. Conversion tracking can also be used to analyse whether a predefined action (e.g. purchase of a product on our website) was carried out after clicking on the link in the newsletter. Technical information is also collected (e.g. time of access, IP address, browser type and operating system). The data is only collected pseudonymously and is not linked to your other personal data, a direct personal reference is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients.

If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.

We have concluded a contract processing agreement with rapidmail in which we oblige rapidmail to protect the data of our customers and not to pass them on to third parties.

Further information on the data protection of rapidmail can be found in the data protection declaration of rapidmail: https://www.rapidmail.de/datenschutz

7.4 Advertising by letter post

On the basis of our justified interest in personalised direct advertising, we reserve the right to store your first and last name, your postal address and - insofar as we have received this additional information from you within the scope of the contractual relationship - your title, academic degree, year of birth and your professional, industry or business name in accordance with Art. 6 Para. 1 letter f DSGVO and to use this information to send you interesting offers and information on our products by post.

You can object to the storage and use of your data for this purpose at any time by sending a corresponding message to the person responsible.

7.5 - CleverPush
You can register to receive our push notifications. To send our push notifications we use the "CleverPush" shipping service, which is operated by CleverPush UG (haftungsbeschränkt), Tondernstr. 1, 22049 Hamburg ("CleverPush"). You will receive regular information about our offered goods via our push notifications.
To register, you must confirm your browser's request to receive notifications. This process is documented and stored by CleverPush. This includes saving the time of your registration as well as your browser ID or device ID. The collection of this data is necessary for us to be able to trace the process in case of misuse and therefore serves our legal protection. In order to be able to show you the push notifications, CleverPush collects and processes your browser ID on our behalf as well as your device ID in case of mobile access.
By subscribing to our push notifications, you agree to receive them. The legal basis for the processing of your data after subscribing to our push notifications is, if you have given your consent, Art. 6 para. 1 lit. a DSGVO.
CleverPush also evaluates our push notifications statistically. CleverPush can thus recognize if and when our push notifications were displayed and clicked by you.
You can revoke your consent to the storage and use of your personal data to receive our push notifications and the statistical analysis described above at any time with effect for the future. To revoke your consent, you can change the setting in your browser for receiving push notifications. If you use our push notifications on a desktop PC with the "Windows" operating system, you can also cancel our push notifications by right-clicking on the respective push notification in the setting that appears there.
Your data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. Your data will therefore be stored for as long as the subscription to our push notifications is active. The cancellation process is explained in detail under the following link: https://cleverpush.com/faq

8) Data processing for order processing

8.1 In order to process your order, we work together with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

The personal data collected by us will be passed on to the transport company commissioned with the delivery within the scope of contract processing, insofar as this is necessary for the delivery of the goods. Your payment data will be passed on to the assigned credit institute within the scope of the payment processing, as far as this is necessary for the payment processing. If payment service providers are used, we will inform you explicitly about this below. The legal basis for the transfer of data is Art. 6 para. 1 lit. b DSGVO.

8.2 In order to fulfil our contractual obligations towards our customers, we work together with external shipping partners. We will pass on your name and delivery address and, if necessary for delivery, your telephone number to a shipping partner selected by us exclusively for the purpose of delivering goods in accordance with Art. 6 Para. 1 lit. b DSGVO.

8.3 Use of special service providers for order processing and handling

- JTL
The order is processed by the service provider "JTL" (JTL-Software-GmbH, Rheinstr. 7, 41836 Hückelhoven). Name, address and, if applicable, other personal data are passed on to JTL in accordance with Art. 6 Para. 1 letter b DSGVO exclusively for the purpose of processing the online order. Your data will only be passed on if this is actually necessary for the processing of the order. Details on JTL's data protection and the data protection declaration of JTL-Software-GmbH can be viewed under the following link: https://www.jtl-software.de/Datenschutz

8.4 Transfer of personal data to shipping service providers

- DHL
If the goods are delivered by the transport service provider DHL (Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany), we will pass on your e-mail address to DHL in accordance with Art. 6 Para. 1 letter a DSGVO before the goods are delivered for the purpose of coordinating a delivery date or to announce delivery, provided that you have given your express consent in the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to DHL for the purpose of delivery in accordance with Art. 6 para. 1 lit. b DSGVO. This information is only passed on to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with DHL or the delivery announcement is not possible.
The consent can be revoked at any time with future effect vis-à-vis the above-mentioned responsible party or the transport service provider DHL.
- DPD
If the goods are delivered by the transport service provider DPD (DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg), we will pass on your e-mail address and telephone number to DPD before the goods are delivered, in accordance with Art. 6 Para. 1 letter a DSGVO, for the purpose of agreeing on a delivery date or announcing delivery, provided you have given your express consent to this in the ordering process. Otherwise we only pass on the name of the recipient and the delivery address to DPD for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b DSGVO. This information is only passed on to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with DPD or the delivery announcement is not possible.
Consent can be revoked at any time with future effect vis-à-vis the person responsible as described above or vis-à-vis the transport service provider DPD.

- FedEx
If the delivery of the goods is carried out by the transport service provider FedEx (FedEx Express Germany GmbH, Langer Kornweg 34 k,65451 Kelsterbach), we will pass on your e-mail address and your telephone number to FedEx before the delivery of the goods in accordance with Art. 6 Para. 1 letter a DSGVO for the purpose of coordinating a delivery date or to announce delivery, provided that you have given your express consent in the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to FedEx for the purpose of delivery in accordance with Art. 6 para. 1 lit. b DSGVO. The information will only be passed on as far as this is necessary for the delivery of goods. In this case, prior coordination of the delivery date with FedEx or the delivery announcement is not possible.
Consent can be revoked at any time with future effect vis-à-vis the person responsible as described above or vis-à-vis the transport service provider FedEx.
- GLS
If the goods are delivered by the transport service provider GLS (General Logistics Systems Germany GmbH & Co. OHG, GLS Germany-Straße 1 - 7, 36286 Neuenstein), we will pass on your e-mail address to GLS in accordance with Art. 6 Para. 1 letter a DSGVO prior to delivery of the goods for the purpose of coordinating a delivery date or to announce delivery, provided that you have given your express consent to this in the ordering process.- Otherwise, we will only pass on the name of the recipient and the delivery address to GLS for the purpose of delivery in accordance with Art. 6 para. 1 lit. b DSGVO. The passing on is only carried out as far as this is necessary for the delivery of goods. In this case a prior coordination of the delivery date with GLS or the transmission of status information of the delivery of the consignment is not possible.
The consent can be revoked at any time with effect for the future against the above-mentioned responsible person or against the transport service provider GLS.
- Overnite
If the goods are delivered by the transport service provider Overnite (Overnite Transport Service GmbH, Oskar-Jäger-Straße 129, 50825 Cologne), we will pass on your e-mail address to Overnite in accordance with Art. 6 para. 1 lit. a DSGVO before the goods are delivered for the purpose of coordinating a delivery date or to announce delivery, provided that you have given your express consent in the ordering process. Otherwise we will only pass on the name of the recipient and the delivery address to Overnite for the purpose of delivery in accordance with Art. 6 para. 1 lit. b DSGVO. The passing on is only carried out as far as this is necessary for the delivery of goods. In this case a prior coordination of the delivery date with Overnite or the delivery announcement is not possible.
The consent can be revoked at any time with effect for the future to the above mentioned responsible person or to the transport service provider Overnite.
- UPS
If the goods are delivered by the transport service provider UPS (United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss, Germany), we will pass on your e-mail address to UPS prior to delivery of the goods in accordance with Art. 6 Para. 1 letter a DSGVO for the purpose of coordinating a delivery date or to announce delivery, provided that you have given your express consent in the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to UPS for the purpose of delivery in accordance with Art. 6 para. 1 lit. b DSGVO. This information is only passed on to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with UPS or the transmission of status information on the delivery of the consignment is not possible.
Consent may be revoked at any time with future effect vis-à-vis the person responsible as described above or vis-à-vis the transport service provider UPS.

8.5 Use of payment service providers (payment services)

- Amazon Pay
If you select the "Amazon Pay" payment method, the payment is processed via the payment service provider Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg (hereinafter referred to as "Amazon Payments"), to whom we pass on the information you provide during the ordering process, together with the information about your order, in accordance with Art. 6 para. 1 lit. b DSGVO. Your data will only be passed on for the purpose of payment processing with the payment service provider Amazon Payments and only to the extent necessary for this purpose. You can find more information about Amazon Payments' privacy policy at the following Internet address: https://pay.amazon.com/de/help/201751600
- Paypal
In the case of payment via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment by instalments" via PayPal, we will pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") within the framework of the payment processing. The data will be passed on in accordance with Art. 6 para. 1 lit. b DSGVO and only to the extent necessary for the processing of payments.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment by instalments" via PayPal. For this purpose, your payment data may be passed on to credit agencies pursuant to Art. 6 para. 1 lit. f DSGVO on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit assessment with regard to the statistical probability of non-payment to decide on the provision of the respective payment method. The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of score values includes, but is not limited to, address data. Further information on data protection, including information on the credit agencies used, can be found in PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary to process your payment in accordance with the contract.
- IMMEDIATELY
If you select the payment method "IMMEDIATELY", the payment will be processed by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "IMMEDIATELY"), to whom we will pass on the information you provided during the ordering process together with the information about your order in accordance with Art. 6 para. 1 lit. b DSGVO. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The passing on of your data takes place exclusively for the purpose of the payment processing with the payment service provider IMMEDIATELY and only to the extent that it is necessary for this. At the following internet address you will find more information about the data protection regulations of SOFORT: https://www.klarna.com/sofort/datenschutz.

- Stripe
If you choose a payment method from the payment service provider Stripe, the payment will be processed via the payment service provider Stripe Payments Europe Ltd, 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we will pass on the information you provide during the ordering process together with the information about your order (name, address, account number, bank code, possibly credit card number, invoice amount, currency and transaction number) in accordance with Art. 6 para. 1 lit. b DSGVO. Your data will only be passed on for the purpose of payment processing with the payment service provider Stripe Payments Europe Ltd. and only to the extent necessary for this purpose. Further information about the data protection of Stripe can be found under the URL https://stripe.com/de/privacy#translation.
- Wirecard
If you choose one of the payment methods offered by the payment service provider checkoutportal by wirecard, the payment will be processed via the payment service provider checkoutportal by wirecard, Wirecard UK & Ireland Ltd, 1st Floor Ulysses House,Foley Street Dublin 1, Ireland, to which we will pass on the information you provided during the ordering process together with the information about your order (name, address, IBAN, BIC, invoice amount, currency and transaction number). In accordance with Art. 6 para. 1 lit. b DSGVO, your data will only be passed on for the purpose of payment processing with the payment service provider checkoutportal by wirecard. Your data will only be passed on if this is actually necessary for the processing of the payment.

8.6 Performance of credit checks

- Creditreform Boniversum
Should we make advance payments (e.g. delivery on account), we reserve the right to carry out a credit assessment based on mathematical-statistical procedures in order to safeguard our legitimate interest in determining the solvency of our customers. We transmit the personal data necessary for a credit assessment to the following service provider in accordance with Art. 6 Par. 1 letter f DSGVO:
Creditreform Boniversum GmbH
Hellersbergstrasse 11
41460 Neuss
The credit report can contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of score values includes, but is not limited to, address data. We use the result of the credit assessment with regard to the statistical probability of payment default for the purpose of deciding on the establishment, execution or termination of a contractual relationship.
You can object to this processing of your data at any time by sending a message to the person responsible for data processing or to the aforementioned credit agency. However, we may still be entitled to process your personal data if this is necessary to process payments in accordance with the contract.

9) Use of rating and seal of approval graphics

Trusted Shops Trust Badge

To display our Trusted Shops seal of approval and to offer the Trusted Shops membership to buyers after an order, the Trusted Shops trust badge is integrated on this website.

This serves the protection of our in the context of a balancing of interests predominant entitled interests in an optimal marketing of our offer, art. 6 exp. 1 lit. f DSGVO. The Trustbadge and the services advertised thereby are an offer of the Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne.

When the trustbadge is called up, the web server automatically saves a so-called server log file, which contains e.g. your IP address, date and time of the call, transferred data volume and the requesting provider (access data) and documents the call. This access data is not evaluated and is automatically overwritten at the latest seven days after the end of your visit to the site.

Other personal data is only transmitted to Trusted Shops if you decide to use Trusted Shops products after completing an order or if you have already registered for use. In this case the contractual agreement met between you and Trusted Shops applies.
10) Online marketing

10.1 Facebook pixels for the creation of custom audiences
Within our online offer the so-called "Facebook pixel" of the social network Facebook is used, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook").
If a user clicks on an advertisement placed by us, which is played on Facebook, an addition is added to the URL of our linked page by Facebook pixel. To the extent that our pixel-based site allows data to be shared with Facebook, this URL parameter is written to the user's browser via a cookie that our linked site sets itself. This cookie is then read by Facebook Pixel and enables the data to be forwarded to Facebook.
With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors of our online offer as a target group for the presentation of ads (so-called "Facebook ads"). Accordingly, we use the Facebook pixel in order to display the Facebook Ads placed by us only to those Facebook users who have also shown an interest in our online offer or who exhibit certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Facebook (so-called "custom audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook Ads correspond to the potential interest of users and do not appear annoying. This allows us to further evaluate the effectiveness of Facebook Ads for statistical and market research purposes by tracking whether users have been redirected to our website after clicking on a Facebook Ad (so-called "conversion").
The data collected is anonymous to us, so we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Usage Guidelines (https://www.facebook.com/about/privacy/). The data may enable Facebook and its partners to place advertisements on and outside of Facebook.
The data processing associated with the use of the Facebook Pixel is based on our predominantly legitimate interest in the evaluation, optimization and economic operation of our online offering and our advertising measures in accordance with Art. 6 para. 1 lit. f DSGVO.
The information generated by Facebook is usually transferred to a Facebook server and stored there, and may also be transferred to the servers of Facebook Inc. in the USA. Facebook Inc. with headquarters in the USA is certified for the us-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.
In order to object to the collection by the Facebook pixel and the use of your data for the display of Facebook ads in general, you can set an opt-out cookie by clicking on the link below, which deactivates Facebook pixel tracking:

Click here to be excluded from Google Analytics and Facebook Pixel collection.

This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you will need to click the above link again.
Insofar as legally required, we have obtained your consent to the above processing of your data in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the above-mentioned option to make an objection.

10.2 Google AdSense

This website uses Google AdSense, a web advertising service Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses so-called cookies, which are text files that are stored on your computer and which enable an analysis of your use of the website. In addition, Google AdSense also uses so-called "web beacons" (small invisible graphics) for the collection of information, through the use of which simple actions such as visitor traffic on the website can be recorded, collected and evaluated. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transferred to a Google server and stored there. This may also result in a transfer to the servers of Google LLC. in the USA.

Google uses the information thus obtained to evaluate your usage behaviour with regard to the AdSense ads. The IP address transmitted by your browser in the context of Google AdSense is not merged with other data from Google. The information collected by Google may be transferred to third parties if this is legally required and/or if third parties process this data on behalf of Google.

The described processing of data is carried out in accordance with Art. 6 Para. 1 letter f DSGVO for the purpose of targeting the user in advertising by advertising third parties whose ads are displayed on this website on the basis of the evaluated user behavior. This processing also serves our financial interest in exploiting the economic potential of our website by inserting personalised third-party advertising content against payment.

In the event that personal data is transferred to Google LLC. based in the USA, Google LLC. has certified itself for the us-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

You can find more information about Google's privacy policy at the following web address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for ad preferences by making the appropriate setting in your browser software to prevent them from being stored or you can download and install the browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be available or may only be used to a limited extent if you have deactivated the use of cookies.

Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the above-mentioned option to make an objection.

10.3 Use of Google Ads conversion tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to advertise our attractive offers on external websites with the help of advertising material (so-called Google Adwords). In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. In this way, we pursue the aim of displaying advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is set when a user clicks on an ad ad displayed by Google. Cookies are small text files that are stored on your end device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not expired, Google and we can recognize that the user clicked on the ad and was redirected to that page. Each Google Ads customer receives a different cookie. As a result, cookies cannot be tracked across the websites of Google Ads customers. The information collected through the conversion cookie is used to compile conversion statistics for Google Ads customers who have opted in to conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive information that personally identifies users. If you don't want to participate in tracking, you can block this usage by disabling the Google Conversion Tracking cookie on your web browser under the keyword "User Preferences. You will then not be included in the conversion tracking statistics. We use Google Ads because of our legitimate interest in targeted advertising in accordance with Art. 6 para. 1 lit. f DSGVO. In the course of using Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.

Click here to be excluded from the collection by Google Analytics and Facebook Pixel.

In the event that personal data is transmitted to Google LLC. based in the USA, Google LLC. has certified itself for the us-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

You can find more information about Google's privacy policy at the following web address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for advertising preferences by making the appropriate setting in your browser software to prevent them or by downloading and installing the browser plug-in available under the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be available or may only be used to a limited extent if you have deactivated the use of cookies.

Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the above-mentioned option to make an objection.

10.4 Google Marketing Platform

This website uses the online marketing tool Google Marketing Platform of the operator Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").

GMP uses cookies to serve ads relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads more than once. Google uses a cookie ID to keep track of which ads are served in which browser, and to prevent them from being shown more than once. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f DSGVO.

In addition, GMP can use cookie IDs to record so-called conversions that relate to ad requests. This is the case, for example, when a user sees a GMP advertisement and later, using the same browser, calls up the advertiser's website and makes a purchase via this website. According to Google, GMP cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of these tools and therefore inform you as follows according to our state of knowledge: Through the integration of GMP, Google receives the information that you have called up the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will find out and save your IP address. In the context of the use of GMP it can also come to a transmission of personal data to the servers of Google LLC. in the USA.

If you would like to object to this tracking procedure, you can deactivate cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com (see https://www.google.de/settings/ads). This setting will be deleted when you deactivate your cookies. Alternatively, you can contact the Digital Advertising Alliance at www.aboutads.info to learn more about setting cookies and to adjust your desired settings. Finally, you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be limited.

In the event that personal data is transferred to Google LLC. based in the USA, Google LLC. has certified itself for the us European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

You can obtain further information about the data protection regulations of GMP by Google at the following Internet address: https://www.google.de/policies/privacy/

Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the above-mentioned option to make an objection.

 

10.5 Use of affiliate programs

- ADCELL Partner Program (Firstlead GmbH)
We participate in the partner program "ADCELL" of Firstlead GmbH, Rosenfelder St. 15-16, 10315 Berlin (hereinafter "ADCELL"). As part of its services, ADCELL stores cookies on users' end devices for the documentation of transactions (e.g. "sales leads") when a visitor clicks on an advertisement with the partner link. These cookies serve the sole purpose of correctly allocating the success of an advertising medium and the corresponding billing within the network. ADCELL also uses so-called tracking pixels. These enable information such as visitor traffic on the pages to be evaluated.
The information generated by cookies and tracking pixels about the use of this website (including the IP address) and delivery of advertising formats is transferred to an ADCELL server and stored there. Among other things, ADCELL can recognize that the partner link on this website has been clicked. ADCELL may, under certain circumstances, pass on this (anonymised) information to contractual partners, but data such as the IP address will not be merged with other stored data.
If the information also contains personal data, the described processing is carried out on the basis of our justified financial interest in the processing of commission payments with ADCELL in accordance with article 6 paragraph 1 letter f DSGVO.
If you wish to block the evaluation of user behaviour via cookies, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If you do not agree to the processing of your data as described above, you have the option of deactivating the data processing at www.adcell.de/datenschutz.
Insofar as legally required, we have obtained your consent to the above processing of your data in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the above-mentioned option to make an objection.
11) Web analysis services

Google (Universal) Analytics

Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transferred to a Google server and stored there, and may also be transferred to the servers of Google LLC. in the USA.
This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymization of the IP address by shortening it and excludes any direct personal reference. Through the extension, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before. Only in exceptional cases will the full IP address be transferred to a server of Google LLC.in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our justified interest in the statistical analysis of user behaviour for optimisation and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activities and to provide us with further services related to website and internet use. The IP address transmitted by your browser within the framework of Google (Universal) Analytics is not combined with other Google data.

You can prevent the storage of cookies by adjusting your browser software accordingly. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data within this website in the future (this opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you will need to click this link again):

Click here to be excluded from collection by Google Analytics and Facebook Pixel.

Further information about Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de
In the event that personal data is transferred to Google LLC. with headquarters in the USA, Google LLC. has certified itself for the us-European data protection agreement "Privacy Shield", which guarantees compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the above-mentioned option to make an objection.

 

12) Retargeting/ remarketing/ recommendation advertising

Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, hereby we advertise this website in Google search results, as well as on third party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f DSGVO.
Any further data processing will only take place if you have agreed with Google that your internet and app browsing history will be linked by Google to your Google Account and that information from your Google Account will be used to personalize ads you view on the web. In this case, if you are logged in to Google while visiting our website, Google will use your information along with Google Analytics data to create and define target audience lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data to form target groups. As part of the use of Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC. in the USA.
You can permanently disable the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can inform yourself about the setting of cookies and adjust the settings for them at the Digital Advertising Alliance at the Internet address www.aboutads.info. Finally, you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or generally. If cookies are not accepted, the functionality of our website may be limited.
In the event that personal data is transferred to Google LLC. based in the USA, Google LLC. has certified itself for the us European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
Further information and the privacy policy regarding advertising and Google can be found here:
https://www.google.com/policies/technologies/ads/
Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the procedure described above for making an objection.

Click here to be excluded from the collection by Google Analytics and Facebook Pixel.

 

 13) Rights of the data subject

13.1 The applicable data protection law grants you comprehensive data subject rights (rights of information and intervention) vis-à-vis the data controller with regard to the processing of your personal data, about which we inform you below:

    Right of access in accordance with Art. 15 DSGVO: In particular, you have a right of access to your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right of rectification, erasure, restriction of processing, opposition to processing, complaint to a supervisory authority, the origin of your data if it has not been collected from you by us, the existence of automated decision making including profiling and, if applicable, meaningful information on the logic involved and the scope and intended effects of such processing on you, as well as your right to be informed of the guarantees provided under Art. 46 DPA when your data is transferred to third countries;
    Right of rectification under Art. 16 DPA: You have the right to have incorrect data relating to you corrected without delay and/or to have your incomplete data stored by us completed;
    Right of deletion in accordance with Art. 17 DSGVO: You have the right to request the deletion of your personal data if the conditions of Art. 17 para. 1 DSGVO are met. However, this right does not apply in particular if the processing is necessary to exercise the right to freedom of expression and information, to fulfil a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
    Right to limit processing pursuant to Art. 18 DPA: You have the right to request the limitation of the processing of your personal data for as long as the accuracy of your data which you dispute is verified, if you refuse to delete your data on the grounds of unlawful processing and instead request the limitation of the processing of your data, if you require your data for the assertion, exercise or defence of legal claims, after we no longer require such data after the purpose has been achieved, or if you have lodged an objection on grounds of your particular situation, as long as it has not yet been established that our legitimate reasons outweigh the objection;
    Right to information in accordance with Art. 19 DSGVO: If you have asserted the right to rectification, erasure or restriction of processing vis-à-vis the controller, the controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this rectification, erasure or restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed of these recipients.
    Right to data transferability in accordance with Art. 20 DSGVO: You have the right to receive your personal data that you have provided us with in a structured, common and machine-readable format or to request that it be transferred to another person responsible, insofar as this is technically feasible;
    Right to revoke consents granted pursuant to Art. 7 para. 3 DSGVO: You have the right to revoke at any time with effect for the future any consent to the processing of data once granted. In the event of revocation, we will immediately delete the data concerned, unless further processing cannot be based on a legal basis for processing without consent. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until revocation;
    right of appeal under Art. 77 DSGVO: If you believe that the processing of personal data relating to you is in breach of the DPA, you have the right - without prejudice to any other administrative or judicial remedy - to lodge a complaint with a supervisory authority, in particular in the Member State in which you are resident, your place of work or the place where the alleged breach occurs.

13.2 RIGHT OF OBJECTION

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR PREDOMINANT LEGITIMATE INTEREST IN THE CONTEXT OF A WEIGHING UP OF INTERESTS, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR SPECIAL SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL TERMINATE THE PROCESSING OF THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN PROVE THAT THERE ARE COMPELLING REASONS FOR PROCESSING WORTHY OF PROTECTION WHICH OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS.

IF YOUR PERSONAL DATA ARE PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
14) Duration of storage of personal data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and - if relevant - additionally by the respective legal retention period (e.g. retention periods under commercial and tax law).

When personal data is processed on the basis of express consent pursuant to Art. 6 Paragraph 1 letter a DSGVO, this data is stored until the person concerned revokes his or her consent.

If there are legal retention periods for data which are processed within the framework of legal or similar obligations based on Art. 6 Para. 1 letter b DSGVO, these data are routinely deleted after the retention periods have expired, provided that they are no longer required for the fulfilment or initiation of a contract and/or we have no justified interest in their further storage.

When personal data are processed on the basis of Art. 6 Para. 1 letter f DSGVO, these data are stored until the person concerned exercises his or her right to object in accordance with Art. 21 Para. 1 DSGVO, unless we can prove compelling reasons for processing worthy of protection which outweigh the interests, rights and freedoms of the person concerned, or the processing serves to assert, exercise or defend legal claims.

In the case of processing of personal data for the purpose of direct advertising on the basis of Art. 6 para. 1 lit. f DSGVO, these data are stored until the data subject exercises his or her right to object in accordance with Art. 21 para. 2 DSGVO.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

 

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